So, if you are marketing to baby boomers knowing the following things WILL prove helpful.
1 - Baby boomers like to remember the past.
- Their music - Rolling Stones, Woodstock, Sock Hops
Their games - Jump rope, hopscotch, shooting marbles
2 - Baby boomers do NOT like to think of themselves as aging.
- They HATE getting an AARP registration card in the mail, senior coffee at McDonald's
They want to connect with youthful things, sports, outdoor adventures, ipods
3 - Baby boomers care LESS about STUFF and MORE about RELATIONSHIPS
- Most already HAVE the big house, the car, the boat
4 - Baby boomers CRAVE community
- They created the Harley and car clubs
They love to identify with their communities
Marketing to baby boomers is COMPLETELY different from marketing to the generation just before them.
The previous generation came up in the depression, had very little, and, as a result, developed a scarcity mentality. Baby boomers, on the other hand, have enjoyed post war prosperity and have a prosperity mindset.
As a baby boomer myself I can attest to the above.
If you are marketing to baby boomers, and I don't know WHY you would NOT since they represent the largest segment of the world's population, you should KNOW your market.
You can see an example of this in my own marketing at www.Before1965.com
1 comment:
In any business, it's important to invest in customer interaction because it will value on the loyalty of your customers. Put a little more time on networking with people - not only to sell but to build relationships.
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